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Success - you have to define it yourself
Khawar S. Ansari Co-founder 1955 - 2020


2006
White riceLaunched

A COMMUNICATION´S AGENCY WITH A FOCUS TO CREATE CHANGE




2007

We won the gold award! Chinh India Kids Film Festival 2009 Abdullah’s Story was voted by the children themselves.





2008
White Rice starts specialising in gamified learning and interactive content experiences for children and teens.



“We have learnt how to get what we need. We now know there is a solution to every problem, we just need to find a way to reach it. If we work with pure intention, the solution might take time but we will solve it together” -Community Beneficiary




2009
White Rice CEO, Raheel Waqar, selected as Asia’s top 100 entrepreneurs under the age of 30 by FYSE Paragon

Schools impacted 400+




2010
$1,000,000
RaisedWhite Rice starts helping organisations kickstart movements and communities to raise their voices.





2011
600,000
CHANGEMAKERS INVOLVED





2012
White Rice works on Pakistan’s largest Educational and Citizen Reforms.

100,000
KIDS RE-ENROLLED INTO SCHOOLS10,000,000
CITIZENS IN
4,500
VILLAGES IMPACTED

Aitebaar Women in Police Custody - An empathy-based campaign to alleviate the stigma and support the reintegration of women in police custody into their communities.



2013
Integrated Design Thinking & Human-Centered Design (HCD) methodologies into our work.



Received the PASHA ICT Award for best e-learning application for Aflatoun, an animated financial and social literacy program.



2014


1,200
COMMUNITY TRAINERS SUPPORTED


2015

Received the Australian High Commission Award for Business Leadership Excellence Award




2016



27,000+
PEOPLE TRAINEDPakistan’s first extensive HCD-enabled impact project reaching
10,000
YouthComissioned by IKEA Foundation & Oxfam, the Human-centered Design Consulting assignment was a facilitation process to gain user insights, ideate, and prototype products for young farmers, micro-entrepreneurs, and startups.



2017
Embedded behavioral science and design thinking to focus on creating behavior change.
1,000,000
GIRLS ACCESSEDthe content in Pakistan


100,000
MOTHERS REACHED

2018
World's largest storytelling exercise

11,000
MOTHERS REACHEDWhite Rice conducts the world’s largest storytelling exercise with mothers.






2019
Initiated Design Sprints to create impact-centric initiatives.


Clean & Green Punjab Campaign reached




2 million
PEOPLE DIRECTLY30 million
ON DIGITAL MEDIA


2020
We continue to support causes during COVID-19, managing to reach 50 million+ people on critical COVID safety, WASH, Health and Nutrition messaging

10,7OO,000
PEOPLE REACHED11,000+
FAMILIES IMPACTED
UNFPA Helpline
A multi-platform campaign to encourage the use of a Women Safety App and a dedicated helpline for women.


2021

White Rice initiates VR/AR and AI-driven impact initiatives
Our first VR film series to highlight water and sanitation challenges in Pakistan.



Our impact

100+
Organizations
Across Asia, África & Europe
500+
PROJECTS CREATED

10,000,000+
LIVES IMPACTED
Across 13 SDGs












