Changing Behaviours, Transforming Lives

10M+
LIVES IMPACTED
100+
CLIENTS
500+
PROJECTS CREATED
13
UN SDGs
We work at the center of change. We use behavioral science and design thinking methods to solve the world’s most challenging problems. Our work has impacted over 10 million people in the last 15 years.
As a behaviour change agency, White Rice partners with the world’s leading mission-driven organisations, to implement and scale solutions that create change.
We create strong partnerships, are committed to designing relevant solutions for communities who need them, and think innovatively to advance towards a vision of a more inclusive, responsive and human-centered social sector.
Clients
From health to gender equality, we empower disadvantaged communities, inspire movements and drive action. By collaborating with 100+ organisations, our design solutions have reached millions of individuals across Asia, Africa, and Europe.


Behaviour Change Communications
White Rice works on unique social challenges, systemic issues and problems that require disruptive thinking.
We create community-centered and behaviourally designed communications, while enabling last mile workers, communities and on-ground outreach channels for change.
Content Strategy
& Design
Being a pioneer in the field of impact storytelling, White Rice leverages the power of creativity and design to create immersive experiences, gamified learning, visual storytelling, and transmedia content to inspire communities into action.
Our approach is based on a mix of behavioural psychology, human-centered design, neuromarketing, and systems thinking. We try to work on the principles of how humans actually behave, not how they should behave.


Team
Meet the team who turn dreams into reality.
We have over 20 team members working across three continents. What drives us:
Passion
We eat, drink, and breathe insights. We are field-focused and people-centered and like to stay where the action is until the job is done.
Imagination
We create possibilities by being system-savvy, inclusive, and understanding that context where behaviours exists and can be changed is the key to solving global challenges.
Impact
We are relentless in scaling up ideas into pilots, transforming them into nationwide programs through iterative design.

2021: A Renewed Hope
< BackWhen we began the year in January 2020, we were looking forward to another exciting year....

Work from Home: How we boosted productivity by 100% during the COVID-19 pandemic!
< BackThe COVID-19 pandemic engulfed entire countries, wrecked industries, and led to...

White Rice signs strategic partnership with ProPakistani
< BackWhite Rice, Pakistan’s leading behavior design agency, signed a memorandum of...
Have a project in mind? Get in touch, and let’s work together!